THE VERTICALS
One thesis, five layers.
Interactive media is the foundation of the entire attention economy. Lumikai invests across all five layers of that foundation.
OUR PORTFOLIOOUR PORTFOLIO +Grabbing Attention Is Easy, Holding Attention Is Hard.
ScrolL
The old world.
Media used to move in one direction.
Cable TV, cinema, print, FM radio.
You watched, you read, you listened.
The experience itself was linear.
Three shifts reshaped the attention economy.
1 GB of data for $0.08
850Mn+ SMARTPHONE uSERS
UPI payments
The swipe before type generation.
A new generation of consumers expects every screen to respond and not just display.
They experience products. They play them. Learn from them. Talk to them. Train through them. Shop inside them. Create with them. And return to them every day.
WE CALL THIS
Interactive media.
Our annual State of India Interactive Media Report maps this consumer behavior.
OUR FRAMEWORK
D.O.S.E
The chemistry of attention.
The games industry mastered engagement, retention and monetisation decades ago.
Today, the best products create the same loops of reward, connection, progress and flow. Competing for time and attention using four neurochemicals is what the games industry mastered. This is how we know whether a product will succeed or not.
D
Dopamine
Dopamine
Anticipation & Reward
The pull of the next episode, the next level or the next drop.
o
Oxytocin
OXYTOCIN
connection & trust
The live video stream where a creator actually interacts or the kids' show a parent trusts enough to hand over the headphones.
S
Serotonin
SEROTONIN
Status & progress
Streaks, ranks, badges and mastery worth bragging about.
E
Endorphins
Endorphins
immersion & flow
That hour that disappears when one hits flow state. The hardest experience to build but the strongest moat to achieve.