We Built The Dataset Before The Market Saw The Opportunity.

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We map where attention moves, where money follows and which categories win.

Games were the first truly interactive mass-media format in India.  Those mechanics have broadened to entertainment, education, spirituality, commerce, enterprise training and AI products.

The 2025 report.

The category has a number now.

India's interactive media economy is expected to cross $30Bn by 2030, growing at a CAGR of 17%. It's being built on the cheapest data in the world, UPI-native payments, and a generation that grew up with a touchscreen, not a remote.

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The 2025 Report

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The category has a number now

India's interactive media economy is expected to cross $30 Billion by 2030, growing at a CAGR of 17%. It's being built on the cheapest data in the world, UPI-native payments, and a generation that grew up with a touchscreen, not a remote.

The category has a number now

India's interactive media economy is expected to cross $30 Billion by 2030, growing at a CAGR of 17%. It's being built on the cheapest data in the world, UPI-native payments, and a generation that grew up with a touchscreen, not a remote.

The category has a number now

India's interactive media economy is expected to cross $30 Billion by 2030, growing at a CAGR of 17%. It's being built on the cheapest data in the world, UPI-native payments, and a generation that grew up with a touchscreen, not a remote.

The category has a number now

India's interactive media economy is expected to cross $30 Billion by 2030, growing at a CAGR of 17%. It's being built on the cheapest data in the world, UPI-native payments, and a generation that grew up with a touchscreen, not a remote.

The gold standard
for India’s interactive media economy.

Our research is the longest-running annual study of India's interactive media and gaming economy. It shaped how we invest, and now it's the reference point for the industry.

The archive.

Five editions of proprietary consumer research, market sizing and category deep-dives, read by the policy markers, industry leaders and founders who shape this ecosystem.

2024
2024

Swipe Before Type: How Indians Watch. Listen. Play. Pay - FY24

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2023
2023

Leveling Up: State Of India Gaming -  FY23

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Black hardcover book titled 'State of India Interactive Media Report 2023' with Lumikai logo and design featuring a glowing orange semicircle at the bottom center.
2022
2022

Leveling Up: State Of India Gaming -  FY22

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Black book cover titled 'State of India Interactive Media Report 2022' by Lumikai, featuring a glowing orange semicircle design at the bottom.
2021
2021

Leveling Up: India’s Gaming Market - FY21

VIEW REPORT

Black book titled 'STATE OF INDIA INTERACTIVE MEDIA REPORT 2021' with the company name Lumikai and a glowing orange semicircle design on the cover.
OUR INSIGHTS

Conversations that shaped the future - our reflections that led to investments before the market caught up.

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Aditya Deshpande On The Future Of XR With Now VR Talking

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Salone Sehgal On The Rise Of India's "Lean-forward" Consumer With The Founder Thesis

01

Salone Sehgal On Why India's $14Bn Interactive Media Market Is Still Underestimated With AI Insider

01

Salone Sehgal On Building A Market Before You Can Invest In It With The Source Code

01

Niyaz Laiq On The Two-minute Episodes Keeping India Hooked With The Offline Network

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Use Our Numbers

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Please attribute it to us: Lumikai State of India Interactive Media Report 2025.

For interviews, comments or custom data cuts, contact: events@lumikai.com

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India's first specialist interactive media, digital platforms, and games VC.