We are thrilled to announce the release of our annual State of India Interactive Media and Gaming Report FY24, in collaboration with Google. In a landmark year for India's gaming industry, the Indian gaming market is anticipated to grow to $9.2 Bn by FY29. In FY24, out of the $12.5 Bn 'new' media market, gaming occupies a 30% share, unveiling the gaming sector’s surge to $3.8 Bn.
The report, based on extensive primary research covering nearly 3,000 mobile users across India, reveals advancements in crucial metrics, across all gaming segments. Key statistics include:
Gaming accounted for 30% of the $12.5 Bn new media revenue pie (comprising video content, animation/vfx, audio streaming, gaming and social media) in FY24.
591 Mn active gamers in India, with 23 Mn new users added in FY24 alone.
66% of gamers were from non-metro cities, with 43% of gamers being first-time earners in the 18-30 age group.
148 Mn users make in-game purchases, with 8 Mn new paying players added in FY24.
In-app purchases, propelled by mid-core games, grew by 41% year-on-year, and continues to be the fastest growing slice out of the $3.8 Bn revenue pie for FY24.
The executive summary of the report, with more such insights, is linked below. If you want to chat with us, write to us at hello@lumikai.com.
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