Lumikai is thrilled to announce its $2M seed investment in Frammer AI.
Founded by former NDTV executives Suparna Singh, Arijit Chatterjee, and Kawaljit Singh Bedi, Frammer AI is transforming video content creation for enterprises. A sophisticated AI platform, Frammer converts long-form videos into engaging, monetizable and brand safe short form clips for digital channels like YouTube Shorts, LinkedIn, Instagram Reels, and more.
Beyond assisting content production, Frammer’s proprietary Frammer ViV offering meta tags video content to identify brand-safe segments, and enabling publishers to unlock new monetization avenues by ensuring brand safety and to provide contextual advertising. Built for scale and speed, the platform brings efficiency, high-quality output and a one-stop solution to publishers, media houses, and corporates seeking to leverage their content across digital platforms.
Our investment in Frammer reflects our confidence in their ability to build a global SaaS media-tech company from India. Frammer’s full-stack, enterprise-grade product, proprietary data moat, and the stellar experience of its founding team set them apart and positions them to solve an urgent industry need effectively.
The shift towards short-form digital content is evident, but this has come with challenges. Media houses, including news channels, are forced to invest nearly 20% of their annual costs into digital content creation. Moreover, the current workflows remain fragmented involving long, manual interventions, often requiring multiple tools and a significant investment of resources. As a result, up to 75% of premium video content remains unconverted for digital use. Frammer’s platform addresses this gap by significantly reducing both time and cost, enabling enterprises to seamlessly generate short-form videos ready for distribution, driving higher engagement and monetization.
We are excited to support Frammer AI as they continue to innovate, enabling efficient and scalable content creation for a digital-first world.
You can read more about the deal announcement here.
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