The media landscape is transforming rapidly. Today’s digital first generation favours active, “lean forward” experiences over passive consumption. Platforms like TikTok and Eloelo embody this shift, making interactive media the new norm.
India’s media consumption trends underscore this change, with India being Crunchyroll’s second-largest overseas market. Additionally, interactive digital experiences like virtual darshans and on-demand astrology are also becoming increasingly popular.
Technological advancements and macro shifts are driving this transformation. While traditional media is growing modestly, the “new media” segment, is expanding rapidly at a 16% CAGR.
As interactive media continues to reshape our daily experiences, its impact will only grow.
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